Are four objectives enough?
In the book “One Page Talent Management” they advise people should have just four objectives. The reason they give is “an emerging body of research indicates that the more goals an individual has, the more poorly he performs on each.”
There is a saying that all research is either so complicated that hardly anyone can understand it or so obvious that it is something your grandmother told you.
This seems to fall into the latter category.
Are 22 objectives too many?
Yes.
When people have this many objectives it’s usually because they have gone into too much detail on their objectives.
However, another reason could be this situation I came across recently. A woman had been given a department that was a hotchpotch of what was left over after many cuts and cost-savings. It was not really a department, so she had all kinds of unrelated responsibilities and objectives. (But as she pointed out, at least she still had a job.)
Remind yourself what objectives are really for
Objectives are there to let you know exactly what you need to achieve in order that your organization can achieve its goals.
If you personally need to achieve 22 things for that to happen, then you need 22 objectives. But, if you really do have 22 completely valid objectives it may be that there is a lack of prioritisation at the top.
You need to prioritize
Trying to focus on too many things at once will lead to poor performance. This could just as easily be the poor performance of an organization as that of an individual.
If you have prioritised your 22 objectives so that you can work through them in order, that would be perfectly acceptable. The trouble comes when you ask your manager what the priority is and you are told: “They are all a priority.” In my view this is a manager abdicating his or her responsibilities.
Often, when you get this response, it is because of a similar response from the Mother Ship.
Being able to prioritise is a skill that many lack but for some reason is not often clearly identified.
What they do at Apple
In his fascinating book “Inside Apple” Adam Lashinksy identifies one of the keys to success at Apple as their ability to say “No” to so many good projects. They do this so that they can just focus on a few things and do them really well.
We are told that they have very small project teams that work on just one thing.
Key tips for success
The easiest way to do this is to get laser focus right at the top of your organization.
Then, cascade this down to everyone so they each know what their part in it is.
Make sure you have the objectives prioritized correctly. You can only prioritize individual’s objectives if they are prioritized right from the top.
When priorities change, let people know straight away how that impacts on what they need to do.
What if I’m too busy to prioritize?
Yes, this can happen to the best of us. Our handy printed booklet Time Management Made Easy will walk you through 124 simple tips and techniques to ensure that you get your life under control and have some time for yourself too. It’s short and to the point so you can quickly find the help you need.
And of course we’ll tell you just what to do in those rare moments when unexpected things crop up and mess up your whole day, so that you can stay calm and effective at all times.
You’ll learn:
- How to prioritize
- How to say “No” to extra work politely and, even better, without actually saying “No”
- How to get rid of that mountain of reading that’s been sitting on your desk for years
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